That’s where mo-she comes in.

I’m Anna M. Mayer, founder of mo-she.

With over a decade of experience across international business development, client relations, sales and marketing, I’ve worked with companies and clients across industries, cultures and borders.

My professional journey has taken me from international advertising and language technology to cybersecurity, technical solutions and consumer products.

Throughout, one principle has remained constant: business moves forward through people.

Based in Switzerland, I combine local presence with international perspective, commercial understanding and a hands-on approach.

I believe in personal relationships, clear communication and recognising opportunities that others might overlook.

Because meaningful connections create lasting opportunities.

Having worked with international organisations and B2B clients across different industries and markets, I understand both the strategic ambitions behind international growth and the practical work required to build lasting business relationships.

International Business Development

Experience in European business leadership, international B2B sales and commercial opportunity development. My background includes serving as General Manager Europe at Straker Translations, working with international enterprise clients and coordinating commercial activities across markets.

Client & Stakeholder Relations

Extensive experience in account management, customer relationship development and stakeholder coordination. From establishing new relationships to managing existing accounts, supporting negotiations and maintaining commercial continuity, I understand the importance of trust, responsiveness and consistent follow-through.

Sales & Marketing

A professional background combining commercial activities with marketing and communications. My experience includes B2B sales, customer engagement, market positioning, campaigns, presentations, trade fairs and the development of sales and marketing materials.

Digital Marketing & Analytics

Hands-on experience in website management, search engine optimisation (SEO), Google Analytics 4, Google Search Console and digital performance monitoring. This knowledge adds a practical digital perspective to my work in international growth and client relations.

Cross-Cultural Communication

International business requires more than speaking the same language. Having worked with clients and colleagues across different countries and business cultures, I bring cultural awareness, adaptability and a personal approach to international relationships.

Languages: German · Romansh · English · Spanish · Italian

Based in Switzerland. Experienced internationally. Personally committed.

mo-she provides international companies with a dedicated Swiss-based partner who can represent their interests, connect with relevant stakeholders and support the development of commercial opportunities.

Swiss Market Presence & Representation

I support international companies seeking a professional and consistent presence in Switzerland. This can include representing your company at business meetings and industry events, engaging with prospective clients and partners, and maintaining local relationships on your behalf. The objective is to provide continuity, accessibility and a trusted point of contact in the Swiss market.

Business Development & Client Relations

I help identify potential clients and partners, initiate relevant conversations, develop relationships and follow up on commercial opportunities. My focus is on understanding people and business needs, establishing trust and helping promising opportunities move forward.

International Business Communication

I support communication and coordination between international companies and their Swiss stakeholders. With multilingual capabilities and international professional experience, I help bridge differences in communication, expectations and business culture.

Commercial & Marketing Perspective

My experience in marketing, digital communication and analytics complements my commercial work. It enables me to understand how market positioning, customer communication and digital visibility contribute to a company’s wider growth objectives.

01 — Understand the Opportunity

We start with a conversation. I take the time to understand your business, your ambitions and your target market. Together, we identify where a trusted presence in Switzerland could add value and what meaningful progress would look like.

02 — Build the Relationship

I help initiate conversations, establish relevant connections and represent your business interests with professionalism and cultural awareness. Depending on your needs, this may involve meetings, industry events, stakeholder engagement or ongoing communication.

03 — Create Momentum

Opportunities develop through consistent action. I support follow-up, coordinate with stakeholders and help turn promising conversations into concrete next steps and commercial opportunities.

Personal involvement. International perspective. Swiss presence.